The main objective of this research is recognizing the reflection of news coverage, as well as advertising styles of candidates'’ campaigns in 10th presidential election of Islamic Republic of Iran by BBC Persian, as well as Voice of America Persian News Network. The research method in the literature is content analysis. In a bid to select the content units in the study, the non- probable purposive sequential (consecutive) sampling method is applied. Therefore, variables such as frequency rate of news broadcasted per minute, frequency of news sections, date and slop of news broadcast, news orders, frequency of candidates’ news program, news priority of candidates, news sources, newsmakers, issues, news excuses, objectivity in news, as well as participation in elections were studied and analyzed. The research findings indicate that "60 Minutes" program has allocated more than 59 percent of the time, as well as 55.5 percent of its first three priorities to the 10th election, while the share of "News and Views" out of the same statistics is 24.7 and 26.6 percent , respectively. Both news programs covered the news about Mahmoud Ahmadinejad more than the other three candidates, while the candidates were the main newsmakers in the mentioned news programs. Political and election violence, issues around candidates, freedom of expression and media were main issues raised in the news, yet the coverage of the two programs was different in terms of objectivity, news excuses, news resources, news coverage slope in the framework of time. Likewise, the results show that boycotting the election was directly, and indirectly one of the outstanding issues of the two programs during 10th Iranian presidential election.
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